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View the full 2021 dataset chosen by expert marketers. This important aspect can lead to more targeted marketing efforts and cohesiveness between the marketing and sales team, which will in-turn result in increased sales.Īutomation creates a sense of connectedness for those on your email list, leading them through the complete marketing journey until the desired action is taken and a conversion occurs.įinally, you can think of automation in terms of inbound and outbound marketing. Save time finding the best email marketing software & automation tools for your small business. Lead scoring is the process of assigning a value to leads which represent the stage they are at within your conversion funnel. Lead ScoringĪnother important component of email marketing and automation is lead scoring. Marketing automation software is capable of monitoring every digital interaction a lead has with your business, making it more sophisticated than traditional email marketing platforms. Mailjet is a powerful email marketing software that aids in designing, sending and tracking both marketing and transactional emails.


